The question every owner asks — and the answer isn't "as much as possible." Posting more than you can sustain is how accounts die. Here's a realistic cadence by platform, and the truth about what actually matters.
| Platform | Sustainable cadence |
|---|---|
| 3–5 posts / week | |
| 2–4 posts / week | |
| X (Twitter) | 5–7+ / week (it moves fast) |
| 2–4 posts / week |
The algorithm and your audience both reward reliability. Three posts a week, every week, beats daily posts for two weeks followed by silence. Pick a cadence you can actually keep.
The reason most owners fail isn't choosing the wrong number — it's running out of time to write. Batching a month at once, or having the content done for you, removes the bottleneck so your cadence is something that happens, not something you fight.
Tell us about your business once; every month you get social media content — posts and captions in your voice — ready to publish. No writing, no tools, no code. $99/mo, cancel anytime, first batch before you renew.
Get my content done for me →How often should a small business post?
A sustainable cadence you can keep — often 3–5 times a week on your main platform. Consistency beats frequency.
What if I can't keep up?
Batch a month of content at once, or use a done-for-you service so the cadence isn't on your shoulders.